One of Lowes Foods' most useful services is the Pick and Prep counter. Just pick out your produce and they'll prepare it any way you like while you shop. We dedicated the summer of 2020 to celebrating the wonder of on-demand produce prepping with Choptober, a six week festival of chopping.
On TV, a lawyer-like spokesperson encouraged people to avoid the dangers of the kitchen and use Pick & Prep instead.
Agency: Walrus NYC
ECD: Deacon Webster
CD: Jillian Dresser
CW: Marco Diaddezio
AD: Me
Press: